our Opportunity Cannot Grow Without a MLM Marketing Plan
In order to experience growth as part of an MLM marketing business, it is important for you to develop a plan that will help you to generate leads, sell products and recruit new distributors. A step-by-step process is not as difficult as it may seem, and it may even help you earn more money and be more successful than you ever thought possible.
For your business to succeed, you must generate numerous leads because these are the individuals to whom you will market your product and your business opportunity. You may choose to simply purchase your leads from a third party, but this is often ineffective and quite expensive. The best way to gather your MLM marketing leads is to set up a website, use a landing page, and then incorporate an autoresponder. This way, everyone who visits your website will input their information and you can stay in contact with them via a subscription to an email newsletter. You may also choose to use a sizzle line—or an automated informational hotline—to provide information 24 hours a day.
Follow Up With Leads
As people visit your website or call your sizzle line, their information will be kept in a database. This information is pertinent to your business as these will be your primary leads. The next step in the process involves following up with those individuals who have taken the time to inquire about your products or opportunities. This can be done either by sending out regular email newsletters or automated telephone calls. Keep in mind that consumers must be reminded about a product or service several times before they will be interested enough to either make a purchase or take a chance with the business.
Convert Your Leads
If you notice particular people visiting the website often or calling your sizzle line with a certain amount of regularity, it may be worth your time to follow up with them on a more personal level via either a personalized telephone call or email. These calls and emails should never be scripted, and you should feel free to ask questions that may help you get a better feel for the individual. By figuring out why they are hesitating or what their reservations may be, you can come up with an effective rebuttal and you will have a better chance to convert you MLM marketing leads into affiliates.
After you have successfully converted your leads into affiliates, you must provide them with constant support. This is because your affiliates can leave the business just as easily as they joined, leaving you back at square one. MLM marketing is often a learned skill and you must provide the information your affiliates need to work the system on their own. Being proactive is also very important; if you notice one of your affiliates struggling to make sales, take the time to find out why this is occurring and what you can do to help. Providing personalized, one-on-one advice is often the best way to help your affiliates succeed.
Without a detailed plan in place, your MLM marketing business will simply not succeed. You must understand every aspect of the business—from gathering leads to supporting your affiliates—in order to truly see the revenue that can make a difference.
FocalPoint is the industry-leading, fully customizable all-in-one marketing and training solution designed to meet the needs of network marketing teams and direct sales companies. FocalPoint is the answer to providing distributors with an expertly branded and replicated online system, complete with the full suite of integrated tools, services, and training they require to succeed individually. It includes lead capture pages with autoresponders, email broadcasts, replicated websites, and a built in contact manager that allows distributors to track prospects’ interaction with their site. Click here to learn more about the FocalPoint system or to get a custom system for your company.
A Good MLM Prospecting System Will Get the Leads You Need
As an MLM distributor, you know the importance of generating leads so that you can convert them into affiliate distributors or perhaps even sales. There is a method behind generating leads that can be converted, and an MLM prospecting system can help you refine this method into an art.
Landing pages are essentially front pages for websites that require visitors to enter basic information about themselves before they proceed. Most of the time, all that is required is a first name and an email address in order for these pages to be successful. Upon entering the information, the reader is subscribing to a newsletter that will provide them with further information at regular intervals and they will be allowed to browse the website as usual. Landing pages should be kept simple and factual in order to be a helpful part of an MLM prospecting system, but it is important to let the reader know that by providing their information, they are giving their consent to receive the email newsletter.
Another great part of an MLM prospecting system is a sizzle line; this is sometimes referred to as an information hotline. Essentially, a telephone number is provided to leads, and when they call it, they will receive information about the products being offered or the opportunity to become an MLM distributor. This is beneficial in several ways: the leads can get the information they need 24 hours a day, you do not have to answer the phone in order to provide the information and those leads who are interested in a distributing opportunity can either ring through to you directly or leave a message in your voicemail inbox for you to return later.
Email newsletters are also important parts of any MLM prospecting system as they provide leads with updates and information on a regular basis. These newsletters are great ways to really reach out to potential distributors through storytelling, testimonials and powerful calls to action. There are many programs online available to help you send bulk emails to everyone on your mailing list, but it is important to remember that readers should be able to opt-out at any time. You may choose to link to your sales website, the recruiting website or perhaps even your blog through this email, as well.
Automated Telephone Calls
Automated telephone calls are not used as frequently as some of the other MLM prospecting methods, but they do have their time and place. In fact, it is quite possible for you to set up your landing page so that the reader can receive an automated telephone call if he or she so chooses. These telephone calls work in much the same way as sizzle lines; they provide pre-recorded information and provide the listener with the opportunity to get more if they choose. The only difference is that the call is outbound and placed by an automated dialer.
An MLM prospecting system can certainly make a huge difference in the number of leads you can generate, whether you are looking to recruit new distributors or simply increase your sales. By using all of these tools together, you can effectively grow your business and watch it succeed.
Finding Prospects that Want What You Have
Marketing a product to a person that has no interest or need for it is a waste of time for the marketer and the customer. One essential factor in being successful in MLM or direct sales is knowing your target audience or who wants what you have to offer. An MLM Marketing system will create an effective landing or squeeze page that provides the highlights of what a business offers to see if the lead is interested enough to provide their contact information. This page works in two unique ways. It defines the target audience and shows that audience’s level of interest based on their actions.
Give Information to Narrow Results
A lead may fill out the contact form on the landing page, but not stick around once all the details about the MLM business are revealed. That is why a good lead marketing system will provide autoresponder emails laying out the details and frequently asked questions about the business. This allows the lead to get all the information needed to make an informed decision about the business and continues to keep the business owner’s time free. The system defines the target market even more by giving extra information and the level interest via tracking.
Analyze and Track to Fine Tune Your Audience
Tracking in an MLM system allows you to see what emails or autoresponders are being read and clicked on by the prospect. This finely tunes the target audience for the MLM business and helps prioritize which leads to call first. In addition, striking while the iron is hot or while the lead is hot, is one of the biggest advantages a business owner can have in MLM marketing. Therefore, this type of tracking can really be a useful tool in determining when a lead is ready to be called and converted to a sale.
Close and Duplicate
After the lead system has completed all of these tasks, it is time for the business owner to take action. The targeting MLM lead system ensures the business owner or direct sales person is not wasting their time calling leads that are not interested. They can call the lead with confidence knowing that all the details of the business have been provided and the lead is still interested. The only thing left to do in this process is duplicate the system. Duplication is done with ease as the system can screen hundreds of prospects at a time while the owner works on other things.
The basics of MLM marketing include understanding target audiences. Knowing the target audience for your business can allow an owner to focus their time and energy on prospects that are truly interested in joining the business. MLM marketing systems aid in this targeting process by automating information and tracking which leads are interested and which are not. Incorporating target marketing into your business is a necessity for success.
Address Your Message to Each of Your MLM Leads
Why You Need an MLM Online Marketing System
Lead Capture Pages
MLM online marketing systems feature lead capture pages which are an essential tool for seeking new prospects and recruits. Lead capture pages are a series of customizable web sites which feature information about the business and why people should join the team. The capture pages also have an area where prospects may leave their contact information to obtain more information about the business. Once this happens, the creator of the page will receive notification so that the recruiting process can begin. With lead capture pages, only the people who are truly interested in the business will be contacted, so there is no wasted time on dead ends.
The lead capture pages make it easy to weed out what prospects are worth the time to contact, and autoresponders work to make the recruiting process even easier. Autoresponders are pre-written, customizable messages that are automatically sent to prospects when triggered by an action. For example, an autoresponder would be sent out when a person provided their contact information on a capture page, and then another autoresponder may be sent out when that person visited the site again or perhaps showed interest by watching a video. With autoresponders, it is easy to communicate with prospects, even if there are a thousand leads a day!
A contact manager is another essential tool in an MLM online marketing system. Contact managers make email communication with leads even easier by automatically organizing them into contact lists. The contact manager adds a contact to the database once they opt-in by offering their contact information, and it then groups the contacts by the next necessary action. For example, contacts that need to be emailed for more information about the business would be in one list and contacts that need to be interviewed would be in a different list. This feature, along with the convenient calendar and scheduler, makes it easy to see what work needs to be done each day.
MLM online marketing systems also have a useful tool called an activity tracker. This tool saves time and money by helping the user focus on the hottest leads. The activity tracker contacts the user automatically via email or text message every time a prospect shows activity. For example, the user would be notified whenever a prospect visited a lead capture page or opened an email. This way, the user’s focus can be on prospects that are taking an active interest in the business and are the most likely for a successful conversion. Prospects who show high activity are also the most likely to be effective team members in the future.
Without an MLM online marketing system with the necessary tools, success in the multi-level marketing business is highly unlikely. Investing in a quality MLM marketing system is the most effective way to boost your MLM business.