MLM Marketing

our Opportunity Cannot Grow Without a MLM Marketing Plan
In order to experience growth as part of an MLM marketing business, it is important for you to develop a plan that will help you to generate leads, sell products and recruit new distributors. A step-by-step process is not as difficult as it may seem, and it may even help you earn more money and be more successful than you ever thought possible.

Gather Leads
For your business to succeed, you must generate numerous leads because these are the individuals to whom you will market your product and your business opportunity. You may choose to simply purchase your leads from a third party, but this is often ineffective and quite expensive. The best way to gather your MLM marketing leads is to set up a website, use a landing page, and then incorporate an autoresponder. This way, everyone who visits your website will input their information and you can stay in contact with them via a subscription to an email newsletter. You may also choose to use a sizzle line—or an automated informational hotline—to provide information 24 hours a day.

Follow Up With Leads
As people visit your website or call your sizzle line, their information will be kept in a database. This information is pertinent to your business as these will be your primary leads. The next step in the process involves following up with those individuals who have taken the time to inquire about your products or opportunities. This can be done either by sending out regular email newsletters or automated telephone calls. Keep in mind that consumers must be reminded about a product or service several times before they will be interested enough to either make a purchase or take a chance with the business.

Convert Your Leads
If you notice particular people visiting the website often or calling your sizzle line with a certain amount of regularity, it may be worth your time to follow up with them on a more personal level via either a personalized telephone call or email. These calls and emails should never be scripted, and you should feel free to ask questions that may help you get a better feel for the individual. By figuring out why they are hesitating or what their reservations may be, you can come up with an effective rebuttal and you will have a better chance to convert you MLM marketing leads into affiliates.

Provide Support
After you have successfully converted your leads into affiliates, you must provide them with constant support. This is because your affiliates can leave the business just as easily as they joined, leaving you back at square one. MLM marketing is often a learned skill and you must provide the information your affiliates need to work the system on their own. Being proactive is also very important; if you notice one of your affiliates struggling to make sales, take the time to find out why this is occurring and what you can do to help. Providing personalized, one-on-one advice is often the best way to help your affiliates succeed.

Without a detailed plan in place, your MLM marketing business will simply not succeed. You must understand every aspect of the business—from gathering leads to supporting your affiliates—in order to truly see the revenue that can make a difference.

Prospecting System

FocalPoint welcomes Solavei system SoCoBuilder, under the guidance of Jordan Klause, as the newest addition to the FocalPoint family. FocalPoint is an online marketing and automated prospecting system with replicated sites, lead capture pages, and autoresponders. This system is designed for SoCoBuilder customers to engage and educate visitors about the Solavei mobile phone service. It includes a successful, reliable process that is replicated for every member.

SoCoBuilder (Social Commerce Builder) is a group of representatives promoting parent company Solavei’s mobile phone service. The service is built on T-Mobile’s 4G backbone but differs greatly from standard mobile service providers in that it is promoted via social commerce rather than millions of dollars in advertising. The $49 plan includes unlimited voice, texting, and data. Solavei rewards its customers through a unique social sharing commission plan for every three customers they bring on board; the more people they share with, the more money they earn.

FocalPoint has the potential to create massive growth for Solavei. Every member of SoCoBuilder’s FocalPoint system gets their own lead capture pages to attract visitors, a site where they present Solavei as a mobile service provider to these visitors, and then follow up with a series of autoresponders. The sheer enthusiasm over this new and highly effective prospecting and marketing system is sure to create a buzz. Once members see their new lead capture pages and replicated sites, they will want to get this in front of as many visitors as possible – right away.

What sets FocalPoint apart from other marketing systems is that it’s automated! Members just drive visitors to their lead capture pages via social media, texting, word of mouth, advertising, or any method that works for them – and then the system takes over from there. As lead capture forms are filled out online, contact information is funneled into the system where a series of autoresponders start the marketing process.

What are autoresponders? They are automated emails sent as follow-up to keep messages fresh and in front of every prospective customer. It provides them with information at intervals that keeps them engaged – not overwhelmed. It provides them with more detailed information over time to eventually sell them on the Solavei mobile service platform.

As prospects become members, they can get their own system. They in turn drive traffic to their lead capture pages and the process continues as membership grows. It is truly a replicated system that works. The FocalPoint management team looks forward to helping SoCoBuilder expand the Solavei system. Information about the Solavei specific system can be found here: http://www.ProMarketingSystem.net/SoCo.

About FocalPoint
FocalPoint is the industry-leading, fully customizable all-in-one marketing and training solution designed to meet the needs of network marketing teams and direct sales companies. FocalPoint is the answer to providing distributors with an expertly branded and replicated online system, complete with the full suite of integrated tools, services, and training they require to succeed individually. It includes lead capture pages with autoresponders, email broadcasts, replicated websites, and a built in contact manager that allows distributors to track prospects’ interaction with their site. Click here to learn more about the FocalPoint system or to get a custom system for your company.

The Top MLM System Combines Lead Capture and Email Campaigns

When it comes to choosing an MLM system, the sheer number of companies that promise success can be daunting and somewhat off-putting. By remembering that the top MLM system in the world combines lead capture and email campaign techniques, this decision will undoubtedly be made easier.

Making MLM Companies Successful

There are two things that an MLM distributor must do in order to make their businesses successful: generate leads and convert them into affiliate distributors. There are several MLM systems available on the web these days that promise success to distributors, whether they are just starting out or have been involved in the business for years. When choosing an MLM system that will truly provide the best tools for potential success, it is important to remember that the system must integrate lead capture and email campaigns in a seamless fashion with a level of reliability and customer support that cannot be duplicated.

Lead Capture

Lead capture is the process by which potential affiliate distributors are targeted and their information is recorded. This is typically done in one of two ways in an MLM business: by recording their names and email addresses when they visit a website or by recording their telephone numbers when they place a telephone call. Lead capture features are much more effective than cold calling and are free from many of the repercussions that new privacy laws—including Do Not Call lists—have created for MLM distributors. In fact, lead generation is a series of very specific processes that will help distributors reach out to only those people who may be interested in the MLM affiliation.

Email Campaigns

It has been estimated that some 77% of the population of the United States has at least one email address that they check on a regular basis. With this information, MLM distributors can easily reach out to consumers in a way that is less direct and personal than a telephone call or home visit. However, email campaigning is used by many MLM companies, causing the messages to be instantly picked off by spam filters or deleted by consumers before they are ever even opened. Email campaigns should be targeted and worded in such a way that they will bypass spam filters and capture the attention of the consumers to which they are sent.

Combining the Two

The most successful MLM system in the country combines lead capture and email campaigning in such a way that consumers are enticed to learn more about the opportunities available to them. Since only a few out of every 1000 leads may actually become affiliates, it is important for MLM distributors to reach out to their intended demographics in the best way possible. They must hold their lead’s interest until all of the pertinent information has been provided, without spending hours upon hours of personal time recruiting each lead. In this manner, distributors can easily recruit new affiliates without tiring themselves out or taking away from their own sales initiatives.

MLM distributors who truly want to enjoy success need to balance their time between sales, training and recruiting. The top MLM system in the country utilizes a great combination of lead generation and email campaigning in order to provide distributors with the best opportunities available.

MLM Prospecting System

A Good MLM Prospecting System Will Get the Leads You Need
As an MLM distributor, you know the importance of generating leads so that you can convert them into affiliate distributors or perhaps even sales. There is a method behind generating leads that can be converted, and an MLM prospecting system can help you refine this method into an art.

Landing Pages
Landing pages are essentially front pages for websites that require visitors to enter basic information about themselves before they proceed. Most of the time, all that is required is a first name and an email address in order for these pages to be successful. Upon entering the information, the reader is subscribing to a newsletter that will provide them with further information at regular intervals and they will be allowed to browse the website as usual. Landing pages should be kept simple and factual in order to be a helpful part of an MLM prospecting system, but it is important to let the reader know that by providing their information, they are giving their consent to receive the email newsletter.

Sizzle Lines
Another great part of an MLM prospecting system is a sizzle line; this is sometimes referred to as an information hotline. Essentially, a telephone number is provided to leads, and when they call it, they will receive information about the products being offered or the opportunity to become an MLM distributor. This is beneficial in several ways: the leads can get the information they need 24 hours a day, you do not have to answer the phone in order to provide the information and those leads who are interested in a distributing opportunity can either ring through to you directly or leave a message in your voicemail inbox for you to return later.

Email Newsletters
Email newsletters are also important parts of any MLM prospecting system as they provide leads with updates and information on a regular basis. These newsletters are great ways to really reach out to potential distributors through storytelling, testimonials and powerful calls to action. There are many programs online available to help you send bulk emails to everyone on your mailing list, but it is important to remember that readers should be able to opt-out at any time. You may choose to link to your sales website, the recruiting website or perhaps even your blog through this email, as well.

Automated Telephone Calls
Automated telephone calls are not used as frequently as some of the other MLM prospecting methods, but they do have their time and place. In fact, it is quite possible for you to set up your landing page so that the reader can receive an automated telephone call if he or she so chooses. These telephone calls work in much the same way as sizzle lines; they provide pre-recorded information and provide the listener with the opportunity to get more if they choose. The only difference is that the call is outbound and placed by an automated dialer.

An MLM prospecting system can certainly make a huge difference in the number of leads you can generate, whether you are looking to recruit new distributors or simply increase your sales. By using all of these tools together, you can effectively grow your business and watch it succeed.

MLM Marketing

MLM Marketing 101 – Know Your Target Audience

In any business, it is imperative to know your target audience. Having a well-defined target audience not only saves money, but time as well. Talking to the right people at the right time could be the smartest thing an owner can do for their network marketing business. There are systems that can help define and reveal a target audience without any effort on the part of the owner. These are called MLM prospecting systems.

Finding Prospects that Want What You Have
Marketing a product to a person that has no interest or need for it is a waste of time for the marketer and the customer. One essential factor in being successful in MLM or direct sales is knowing your target audience or who wants what you have to offer. An MLM Marketing system will create an effective landing or squeeze page that provides the highlights of what a business offers to see if the lead is interested enough to provide their contact information. This page works in two unique ways. It defines the target audience and shows that audience’s level of interest based on their actions.

Give Information to Narrow Results
A lead may fill out the contact form on the landing page, but not stick around once all the details about the MLM business are revealed. That is why a good lead marketing system will provide autoresponder emails laying out the details and frequently asked questions about the business. This allows the lead to get all the information needed to make an informed decision about the business and continues to keep the business owner’s time free. The system defines the target market even more by giving extra information and the level interest via tracking.

Analyze and Track to Fine Tune Your Audience
Tracking in an MLM system allows you to see what emails or autoresponders are being read and clicked on by the prospect. This finely tunes the target audience for the MLM business and helps prioritize which leads to call first. In addition, striking while the iron is hot or while the lead is hot, is one of the biggest advantages a business owner can have in MLM marketing. Therefore, this type of tracking can really be a useful tool in determining when a lead is ready to be called and converted to a sale.

Close and Duplicate
After the lead system has completed all of these tasks, it is time for the business owner to take action. The targeting MLM lead system ensures the business owner or direct sales person is not wasting their time calling leads that are not interested. They can call the lead with confidence knowing that all the details of the business have been provided and the lead is still interested. The only thing left to do in this process is duplicate the system. Duplication is done with ease as the system can screen hundreds of prospects at a time while the owner works on other things.

The basics of MLM marketing include understanding target audiences. Knowing the target audience for your business can allow an owner to focus their time and energy on prospects that are truly interested in joining the business. MLM marketing systems aid in this targeting process by automating information and tracking which leads are interested and which are not. Incorporating target marketing into your business is a necessity for success.

MLM Leads

Address Your Message to Each of Your MLM Leads

 Finding the right leads for your network marketing business can allow your business to grow exponentially over time. Many business owners turn to purchasing leads, but there is a better way to get a targeted lead that is genuinely interested in your businesses opportunity. Using an MLM marketing system like iBoostBiz can allow you to address your message to each of your MLM leads and get better results.

Driving Traffic to a Landing Page

The first step in getting your individual message across to each lead is driving all traffic to your lead capture page. Provide a bold headline that catches attention and try to provide a video that draws people into your opportunity. Drive traffic to your page using social media sites like Pinterest, YouTube and Facebook.

Showing a Message to Each Lead

Once traffic is driven to an eye-catching page, the next essential step is a compelling video to convey your message to each lead. This video works to give each lead a taste of how your opportunity can change the lead’s life in positive ways. This video is essential in ensuring every lead gets an idea of what your business has to offer and moves them to the next step.

Getting the Lead to Take Action

All the details of the landing page work to create one specialized action, which is getting the lead to enter their name and email address into a contact form on the page. This enables the lead to start receiving your autoresponders that will continue to send information and details about your business. This is in keeping with the idea of marketing your individual message to each lead on a continuous basis providing steady exposure for your opportunity.

Specialized Message for Conversion

As your MLM business is continuously marketed to each of your MLM leads on a personal level through their email, this allows you to develop a relationship with them. Marketing studies have shown that as leads become more familiar with your product or service, they are more likely to buy. Thus, getting this individualized message to each lead will reap tremendous results in converting a lead to a member. Conversions using this automated method are the ultimate way to grow your business exponentially.

Part of creating a successful network marketing business is conveying your personal message to as many leads as possible. A system like iBoostBiz allows business owners to not only market to numerous leads at one time, but also address your message to each lead through an automated system. This type of marketing saves time, money, and advertising dollars for every business.

MLM Online Marketing System

Why You Need an MLM Online Marketing System

The multi-level marketing business is becoming increasingly popular as more and more people are discovering that they can make money while working at home. However, many individuals come into the business blindly and do not have the tools necessary to succeed. This is why everyone in the business should use an MLM online marketing system to minimize their efforts and maximize their profits.

Lead Capture Pages
MLM online marketing systems feature lead capture pages which are an essential tool for seeking new prospects and recruits. Lead capture pages are a series of customizable web sites which feature information about the business and why people should join the team. The capture pages also have an area where prospects may leave their contact information to obtain more information about the business. Once this happens, the creator of the page will receive notification so that the recruiting process can begin. With lead capture pages, only the people who are truly interested in the business will be contacted, so there is no wasted time on dead ends.

Autoresponders
The lead capture pages make it easy to weed out what prospects are worth the time to contact, and autoresponders work to make the recruiting process even easier. Autoresponders are pre-written, customizable messages that are automatically sent to prospects when triggered by an action. For example, an autoresponder would be sent out when a person provided their contact information on a capture page, and then another autoresponder may be sent out when that person visited the site again or perhaps showed interest by watching a video. With autoresponders, it is easy to communicate with prospects, even if there are a thousand leads a day!

Contact Manager
A contact manager is another essential tool in an MLM online marketing system. Contact managers make email communication with leads even easier by automatically organizing them into contact lists. The contact manager adds a contact to the database once they opt-in by offering their contact information, and it then groups the contacts by the next necessary action. For example, contacts that need to be emailed for more information about the business would be in one list and contacts that need to be interviewed would be in a different list. This feature, along with the convenient calendar and scheduler, makes it easy to see what work needs to be done each day.

Activity Tracker
MLM online marketing systems also have a useful tool called an activity tracker. This tool saves time and money by helping the user focus on the hottest leads. The activity tracker contacts the user automatically via email or text message every time a prospect shows activity. For example, the user would be notified whenever a prospect visited a lead capture page or opened an email. This way, the user’s focus can be on prospects that are taking an active interest in the business and are the most likely for a successful conversion. Prospects who show high activity are also the most likely to be effective team members in the future.

Without an MLM online marketing system with the necessary tools, success in the multi-level marketing business is highly unlikely. Investing in a quality MLM marketing system is the most effective way to boost your MLM business.